Antonia Heberle (geb. Kraus), geb. 1990, Studium der Betriebswirtschaftslehre an der Universit?t Augsburg (Schwerpunkte Marketing, Marktforschung und Statistik). Werkstudentent?tigkeit und Praktika in den Bereichen Marketing, Social 威尼斯赌博游戏_威尼斯赌博app-【官网】ia und Eventmanagement. Seit 2015 wissenschaftliche Mitarbeiterin am Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der Universit?t Augsburg.

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1. Beitr?ge in Konferenzb?nden

Kraus, A.; Gierl, H. (2016): Increasing Co-Product Evaluations by Using Integrative Logos, in: Proceedings of the 15th ICORIA: International Conference on Research in Advertising, June 30 - July 2 2016, Ljubljana

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Kraus, A.; Gierl, H. (2017): How do Female Consumers Respond to Tattooed or Body-Painted Models Shown in Advertisements?, in: Proceedings of the 16th ICORIA: International Conference on Research i Advertising, June 29 - July 1 2017, Gent.

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Kraus, A.; Gierl, H. (2018): Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect, in: Proceedings of the 17th ICORIA: International Conference on Research in Advertising, June 21-23 2018, Valencia.

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Heberle, A.; Gierl, H. (2019): Should companies use tattooed models in advertisements? 18th ICORIA Inter-national Conference on Research in Advertising, June 27-29, 2019, Krems.

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2. Beitr?ge in Sammelb?nden

Kraus, A.; Gierl, H. (2017): Increasing Co-Product Evaluations by Using Integrative Logos,?in: Zabkar, V.; Eisend, M. (eds.). Advances in Advertising Research (Vol. VIII). Wiesbaden: Springer, pp. 169-182.

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Kraus A.; Gierl H. (2019) Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect, in: Bigne E.; Rosengren S. (eds.). Advances in Advertising Research (Vol. X). Wiesbaden: Springer Gabler, pp. 93-106.

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Heberle A.; Gierl H. (2021): Should Companies Use Tattooed Models in Their Advertisements?, in: Waiguny M.K.J.; Rosengren S. (eds.). Advances in Advertising Research (Vol. XI). Wiesbaden: Springer Gabler, pp. 151-165.

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3. Beitr?ge in Fachzeitschriften

Kraus, A.; Gierl, H. (2017): The Logo Matters: The Effect of the Logo Type on the Attitude towards Co-Products, in: International Journal of Advertising, Vol. 36, No. 5, S. 743-760.

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Heberle, A.; Gierl, H. (2020): When Less Is More: There Must Be a Comprehensible Reason for Using Incompleteness in Advertisements to Improve Brand Attitude, in: Marketing ZFP, Vol. 42, No. 3, S. 8-36.