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Prof. Dr. Michael Paul: Value Based Marketing
Exam review winter term 2024/2025
The exam review for the exams of the winter term 2024/2025 will be held on Wednesday, April 30, 2025, from 3:45 p.m. to 6:00 p.m. in K 1004. Registration is required. Please register for a time slot at the following link by April 28, 12:00 p.m.: https://digicampus.uni-augsburg.de/dispatch.php/consultation/overview?username=skamelja_dozent
Maximilian Bruder successfully defended his dissertation
On October 7th, 2024, Maximilian Bruder successfully defended his PhD thesis to earn his doctoral degree. His dissertation is titled “Advancing the Field of Sensory Marketing: Designing Human and Non-Human Subjects with Sensory Elements”. The chair congratulates Maximilian Bruder for this accomplishment! Many thanks also to the dissertation committee members Prof. Dr. Veit (chairman), Prof. Dr. Paul (1st examiner and supervisor), and Prof Dr. Wagner (2nd examiner) for their work and highly valuable input.
4th Augsburger Marketing Tag on "Future of the Brand"
On October 1, 2024, the 4th Augsburger Marketing Tag took place at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg on the topic "Future of the Brand". More than 170 managers, researchers, and students attended the event to listen to presentations by managing directors and senior brand managers from Jung von Matt, Kantar, KUKA, MAN Truck & Bus, McKinsey, Motel One, OBI and Siemens, among others, and to exchange views on current developments and challenges in brand management. The event once again provided a great platform for dialog between practice and research and was a great success. (Photography: Matthias Leo)
Journal of Service Research (JSR) Best Article Award Finalist 2023
The paper "Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments" authored by Markus Gahler, Jan F. Klein and Michael Paul was a finalist for the 2023 Journal of Service Research (JSR) Best Article Award. The JSR is the top journal for service research and selects the three best papers each year. The selection is based on the votes of the Area Editors and the members of the Editorial Review Board as well as the number of downloads and Web of Science citations. The paper is available at https://journals.sagepub.com/doi/10.1177/10946705221126590
The 10th Conference of the Bavarian Service Research Cluster took place in Augsburg
Last week, the 10th Conference of the Bavarian Service Research Cluster took place at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg. Prof. Paul (Chair for Value Based Marketing) and his team welcomed Prof. Bilstein (威尼斯赌博游戏_威尼斯赌博app-【官网】 of Bayreuth), Prof. Hogreve (威尼斯赌博游戏_威尼斯赌博app-【官网】 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Eichst?tt-Ingolstadt), Prof. Schumann and Prof. Totzek (both 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Passau), and their doctoral students to discuss the current state of their dissertation projects. During the two-day event, the attendees took advantage of the social program to network, exchange ideas, and talk about future projects.
Institute for Digitization Research organized interesting workshop with CHECK24 Mietwagen
On June 12, 2024, 17 students participated in a workshop with CHECK24 Mietwagen which was organized by the Institute for Digitization Research. The workshop took place as part of the Digital Excellence Circle, which aims at connecting highly motivated students with digitally-oriented companies. The students worked on a case study focusing on online marketing, data analytics, and operations management and presented their results to the management board. The day was rounded off with a get-together with barbecue and drinks.
Follow us on LinkedIn
We are happy to announce that we are now on LinkedIn, please follow us and share the news! Our LinkedIn page provides you with information about the chair’s activities, events, guest talks, publications and shares interesting content with you that is directly related to our main research and teaching areas.
Prof. Bhattacharya (威尼斯赌博游戏_威尼斯赌博app-【官网】 of Pittsburgh) and Prof. Berti (威尼斯赌博游戏_威尼斯赌博app-【官网】 of Technology Sydney) gave a talk at the Cluster Strategy & Information's research seminar
On July 14, 2023, two research talks took place as part of the Cluster Strategy & Information’s research seminar. Prof. CB Bhattacharya from the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Pittsburgh gave a talk entitled “Business through the Sustainability Lens“. Prof. Marco Berti from the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Technology Sydney talked about “Fighting Fire with Fire: Counteracting Escalation of Commitment in the Management of Paradoxes".
Research paper by Janina Kleine, Nico Friederich, and Michael Paul accepted for publication in Journal of Advertising
The research paper “Celebrity Endorser Scandals and Competitor Firm Value” by Janina Kleine, Nico Friederich, and Michael Paul has been accepted for publication in the Journal of Advertising (Jourqual: B).
Research paper by Markus Gahler and Michael Paul accepted for publication in Journal of Service Research
“Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments” authored by our research fellow Markus Gahler, Jan F. Klein (Tilburg 威尼斯赌博游戏_威尼斯赌博app-【官网】, NLD), and Michael Paul has been accepted for publication in the Journal of Service Research (Jourqual: A).
Dr. Markus Gahler wins Wolfgang Wirichs F?rderpreis Handel 2022
Dr. Markus Gahler is the 22nd winner of the Wolfgang Wirichs F?rderpreis Handel. He received the sponsorship prize for his dissertation on "Customer Experience: Conceptualization and Development of a Text-based and Graphical Scale". At a ceremony in Moers, the Executive Board and Board of Trustees of the Wolfgang Wirichs Foundation as well as the supervising professors honored the award winners of 2021 and 2022. Since 2001, the sponsorship prize supports ongoing scientific work or practical projects that lead to novel solutions to problems in commercial practice.
Sonja Kralj successfully defended her dissertation
On April 26, 2022, Sonja Kralj successfully defended her PhD thesis to earn her doctoral degree. Her dissertation is entitled “Akkulturation von Konsumierenden: Gesellschaftliches Klima und individuelle Strategien“. The chair congratulates Sonja K