Janne Skamel M.Sc.
| Phone: | +49 821 598-4419 |
| Fax: | +49 821 598-4242 |
| Email: | janne.skamel@uni-auni-a.de () |
| Room: | 1203 (J) |
| Open hours: | For appointments, please contact Janne Skamel via email. |
| Address: | Universit?tsstra?e 16, 86159 Augsburg |
Responsibilities
- Cluster Strategy, Marketing and Management
Curriculum Vitae
Janne Skamel studied Business Administration (Bachelor of Science) at the Heinrich Heine 威尼斯赌博游戏_威尼斯赌博app-【官网】 Düsseldorf. She continued her studies in Management at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Hohenheim (Master of Science), focusing on marketing and management. She graduated with a master's thesis on the effects of price complexity on consumer price fairness perceptions in the service context. Since October 2021, she has been part of the team at the Chair for Value Based Marketing at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg.
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During her studies, Janne Skamel was a student assistant at the Chair of Economics, Monetary Economics, at the Heinrich Heine 威尼斯赌博游戏_威尼斯赌博app-【官网】 Düsseldorf and a student research assistant at the Chair for Service Management and Service Markets at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Hohenheim.
Publications
Conference Papers
Skamel, Janne G., and Michael Paul (2024):?Corporate Activism and the Effects of Sociopolitical Debate Strategies on Customer Responses, in:?ISMS Marketing Science Conference,?Sydney, AUS.
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Skamel, Janne G., and Michael Paul (2024):?Corporate Sociopolitical Debate Strategies and Customer Responses: The 威尼斯赌博游戏_威尼斯赌博app-【官网】iator Strategy as Solution to the Corporate Activism Dilemma, in:?EMAC 2024 Annual Conference,?Bucharest, RO.
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Skamel, Janne G., and Michael Paul (2024):?The Effects of Corporate Sociopolitical Debate Strategies on Customer Responses: Solving the Corporate Activism Dilemma, in:?2024 AMA Winter Academic Conference,?St. Pete Beach, FL.
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Skamel, Janne G., Maximilian Bruder and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM.?
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Doctoral Colloquia & Courses
Online Behavioral Research, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of St. Gallen, Johannes Boegershausen (Erasmus 威尼斯赌博游戏_威尼斯赌博app-【官网】 Rotterdam) and Gabriele Paolacci (Erasmus 威尼斯赌博游戏_威尼斯赌博app-【官网】 Rotterdam), Summer Term 2024
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Theory Construction and Publishing in Leading Journals, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Münster, Ajay K. Kohli (Georgia Institute of Technology), Summer Term 2023
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EMAC Doctoral Colloquium, Marketing Strategy Beginner Track, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Southern Denmark, Stefan Wuyts (The Pennsylvania State 威尼斯赌博游戏_威尼斯赌博app-【官网】), Kenneth Wathne (Stavanger 威尼斯赌博游戏_威尼斯赌博app-【官网】), and? Steven Seggie (ESSEC Business School), Summer Term 2023
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Experimental Methods for Behavioral Science,?威尼斯赌博游戏_威尼斯赌博app-【官网】 of St. Gallen, Gerald H?ubl (威尼斯赌博游戏_威尼斯赌博app-【官网】 of Alberta), Summer Term 2022?
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威尼斯赌博游戏_威尼斯赌博app-【官网】iation, Moderation, and Conditional Process Analysis I, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of St. Gallen, Amanda Montoya (威尼斯赌博游戏_威尼斯赌博app-【官网】 of California, Los Angeles), Summer Term 2022