As a customer it is easy to order a smartphone on the internet. But for the manufacturer this raises complex issues. Where is the most cost-effective location for my company? How many employees do I need? In what quantities do I store and produce smartphones? At what price do I offer smartphones? How is the delivery of the smartphones organized? When do I need to exchange information with suppliers and dealers? The techniques and methods of Business Analytics & Operations are used to answer these and similar questions.

Operations management deals with the sustainable planning and analysis of service and production processes using quantitative methods. In addition to teaching theoretical content in lectures, application-oriented software courses are offered, e.g. the cases courses in the bachelor's program, in which theoretical knowledge is put into practice. Students of the Business Analytics & Operations (BA&O) cluster receive a comprehensive basic education with specific analytical skills.

Attending the cluster’s courses prepares students for employment in all industries, especially in the logistics, production, procurement, revenue management, and operations management. Areas of activity are found especially in the interface between operations and information technology. Graduates usually start their careers in strategic and specialist management consultancies as well as in service and production companies, such as airlines or the automotive industry.