威尼斯赌博游戏_威尼斯赌博app-【官网】

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威尼斯赌博游戏_威尼斯赌博app-【官网】

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Katharina Saborowski M.Sc.

Research and Teaching Assistant
Faculty of Business and Economics
Phone: +49 821 598-4402
Email:
Room: 1110 A (J)
Open hours: For appointments, please contact Katharina Saborowski via email.
Address: Universit?tsstra?e 16, 86159 Augsburg

Responsibilities

  • DAAD
  • GBM Projects
  • Letters of Recommendation, Reports, and Certificates
  • Pittsburgh Exchange Bachelor
  • Public Relations

Curriculum Vitae

Katharina Saborowski studied International Management (Bachelor of Arts) at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Applied Sciences of Augsburg and the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of León in Spain. She continued her studies in Business Administration (Master of Science) at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg, focusing on marketing and marketing research. During her studies, Katharina Saborowski gathered work experience from internships and jobs as a student employee in the fields of marketing, online marketing, category management and procurement.

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After completing her master thesis on green advertising, she worked full-time in the procurement department of an online fashion retailer. Since September 2019, she has been part of the team at the Chair for Value Based Marketing at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg.

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Her primary research interests are sustainability and marketing research.

Publications

Conference Papers

Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023): Segmenting Consumers Based on Subjective Utilities: How to Promote Climate-Friendly Consumer Behaviors Across Countries, in QUIS18 Conference, Hanoi, VNM.

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Saborowski, Katharina and Michael Paul (2023): Supporting Climate-Friendly Consumer Decisions: A Utility-Based Decision Support Approach, in QUIS18 Conference, Hanoi, VNM.

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Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023):?A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions, in Research Innovations in Sustainable Marketing 2023, Hawaii, USA. [ Download]

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Saborowski, Katharina and Michael Paul (2022): Promoting Climate-Friendly Consumer Behaviors with Minimal “Pain”: A Cross-Country Utility-Based Market Segmentation Approach, in 30th Frontiers in Service Conference, Babson Park, USA.

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Saborowski, Katharina and Michael Paul (2022): A Cross-Country Utility-Based Market Segmentation for Promoting the Most Effective Climate-Friendly Consumer Behaviors, in 12th SERVSIG Conference, Glasgow, UK.

Doctoral Colloquia & Courses

Causal Inference and Experiments in the Social Sciences, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Essex, Ryan T. Moore (American 威尼斯赌博游戏_威尼斯赌博app-【官网】), Summer Term 2020

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Mixture Modeling and Latent Class Analysis, CenterStat, Daniel Bauer (威尼斯赌博游戏_威尼斯赌博app-【官网】 of North Carolina), Winter Term 2021/2022

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威尼斯赌博游戏_威尼斯赌博app-【官网】iation, Moderation, and Conditional Process Analysis I, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of St. Gallen, Amanda Montoya (威尼斯赌博游戏_威尼斯赌博app-【官网】 of California, Los Angeles), Winter Term 2021/22

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