?Akkulturation von Konsumierenden: Gesellschaftliches Klima und individuelle Strategien“

Sonja Kralj studied International Cultural and Business Studies (Bachelor of Arts) at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Passau and the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Limerick, and International Management (Master of Science) at the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Klagenfurt and the 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Zagreb. After graduating with a master thesis on consumer ethnocentrism in a transition economy, Sonja Kralj worked full-time in marketing and admissions at WHU – Otto Beisheim School of Management.

Her primary research interests are consumer culture theory and services marketing.

Journal Articles

Kralj, Sonja N., Andreas T. Lechner, and Michael Paul (2019): Subtle but Spotted? Influencing Factors of Customer-Perceived Weight Discrimination, in: Journal of Services Marketing, 33 (5),?532-546. [ Download]

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Conference Presentations

Kralj, Sonja N. and Michael Paul (2021): The Impact of Societal Conditions on Migrants’ Consumer Acculturation Prospects, in 52^nd ACR Conference. [ Download ]

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Kralj, Sonja N. and Michael Paul (2021): The Dynamics of Repatriate Consumer Acculturation, in: 2021 AMA Winter Academic Conference. [ Download ]

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Kralj, Sonja N. and Michael Paul (2020): Familiar Foreigners? Collective Consumer Identity (De)Legitimation Dynamics in the Case of Repatriate Migrants, in: 51^st ACR Conference. [ Download ]

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Kralj, Sonja N. and Michael Paul (2020): (Il)Legitimate in the Homeland? The Co-Construction of a Collective Consumer Identity of? Repatriate Migrants, in: Georgios Patsiaouras, James Fitchett and Amanda J. Earley, eds. 16^th Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries, Leicester, UK. [ Download ]

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Kralj, Sonja N. and Michael Paul (2020): Legitimately Illegitimate? Migrants' Consumer Identity in Institutional Complexity, in?Proceedings of the European Marketing Academy, 49^th EMAC Conference. [ Download ]

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Kralj, Sonja N. and Michael Paul (2019): (Il)Legitimate in the Homeland? Repatriate Migrants’ Consumption in a Complex Institutional Environment, in: 50^th ACR Conference, Atlanta, GA. [ Download ]

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Kralj, Sonja N. and Michael Paul (2019): Institutional Complexity in Migrant Consumption, in: 15^th CCT Conference, Montréal, CA. [ Download ]

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Kralj, Sonja N. and Michael Paul (2019): Institutional Complexity in Migrant Consumption, in: NITMKG2 Conference, Paris, FR. [ Download ]

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Conference Posters

Kralj, Sonja N. and Michael Paul (2018): The Myth of Return - Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants, in: 49th ACR Conference, Dallas, TX. [ Download ]

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Kralj, Sonja N. and Michael Paul (2018): Forever Foreign in the Homeland? Repatriates' Consumer Identity and Belonging, in: 14th CCT Conference, Odense, DK. [ Download ]

Consumption, Markets, and Culture Theorization, Middle East Technical 威尼斯赌博游戏_威尼斯赌博app-【官网】, Zeynep Arsel, Russell Belk, Dominique Desjeux, Eileen Fischer, Güliz Ger, Eminegül Karababa, Olga Kravets, Steve Miles, Summer Term 2019

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Consumption Theory: A Canon of Classics, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Southern Denmark, Eric Arnould, S?ren Askegaard, Julie Emontspool, James Fitchett, Beno?t Heilbrunn, Gry H?ngsmark Knudsen, Jeff Murray, Craig Thompson, Niklas Woermann, Ian Woodward, Summer Term 2018

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Qualitative Methods and Research Design, SKEMA Business School, Eric Arnould, S?ren Askegaard, Hélène Cherrier, Maud Herbert, Olga Kravets, Jeff Murray, Melea Press, Meltem Türe, Winter Term 2017

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Text Analysis, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg, Stephan Ludwig (威尼斯赌博游戏_威尼斯赌博app-【官网】 of Surrey), Winter Term 2016/2017

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Publishing Scholarly Research, 威尼斯赌博游戏_威尼斯赌博app-【官网】 of Augsburg, Dwayne D. Gremler (Bowling Green State 威尼斯赌博游戏_威尼斯赌博app-【官网】), Summer Term 2016